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Product Description Generator

Turn a product name and a few details into a polished, persuasive description with a hook, a benefits paragraph and feature bullet points. Choose the tone to match your brand, then copy it straight into Shopify, Etsy, Amazon or your own store.

AI Tools · Product Description GeneratorAI · text sent to API

0 / 1,500 characters

How to write a product description

  1. Enter the product name and its key details: material, size, main features and who it is for. A counter under the box shows your use of the 1,500-character allowance and warns in red if you paste more.
  2. Choose a tone: Professional, Friendly, Luxury or Playful.
  3. Click Write description and wait a few seconds for the result.
  4. Copy the text into your listing. Feature bullets arrive as plain lines starting with a hyphen.

The three-part layout every description follows

The instruction also tells the model never to invent specifications the user did not provide, which is the trade-off to understand: give it two facts and you get thin bullets, give it eight and you get a listing. Output is capped at roughly 500 English words; most descriptions come out between 120 and 200.

PartWhat the prompt asks forWhere it comes from
HookOne line that makes the buyer pauseThe most striking fact you gave
Benefit paragraphA short paragraph on what the product does for the buyerYour audience and use case
Feature bullets3 to 5 lines starting with '- ', each a concrete featureSpecs and materials from your input

A worked input and where each fact lands

Input: 'Stainless steel insulated water bottle, 750 ml, keeps drinks cold 24 h and hot 12 h, leak-proof screw lid, fits car cup holders, matte finish, for gym and commuting'.

Fact you enteredWhere it appearsHow it is phrased
Cold 24 h, hot 12 hHookIce-cold at 5 pm from a bottle filled at 7 am
Gym and commutingBenefit paragraphThe audience and the situations it is used in
750 mlBulletCapacity, often converted alongside to ounces
Leak-proof screw lidBulletFeature plus the benefit: goes in a bag without a second thought
Fits car cup holdersBulletA compatibility line
Matte finish, stainless steelBulletMaterial and look combined

Tone by product type

ToneVoiceSuitsHook in that voice
ProfessionalClear, specific, no exclamation marksTools, electronics, B2B suppliesBuilt for 24 hours of cold, tested on real commutes
FriendlySecond person, warm, conversationalHome goods, gifts, everyday itemsYour new favourite bottle, still cold after a full day
LuxuryRestrained, sensory, fewer features more feelJewellery, skincare, premium homewarePrecision-brushed steel, cold until evening
PlayfulLight, a joke or two, energeticKids' products, novelty, snacksCold drinks that outlast your workout, your meeting, and your excuses

Details worth typing in

  • Measurements with units, and both systems if you sell across markets (750 ml / 25 oz).
  • Material and composition, for example '18/8 stainless steel, BPA-free lid'. Only state certifications you actually hold.
  • What is in the box, compatibility, care instructions and warranty length.
  • The phrase shoppers search for, such as 'insulated water bottle 750ml', so it appears naturally in the text.
  • Who it is for and the moment they use it; the benefit paragraph is built from this.
  • Anything to avoid: 'no comparisons to other brands', 'no exclamation marks', 'do not mention the price'.

Pasting into each marketplace

PlatformHow the parts map
AmazonBullets go into the key feature bullet fields, paragraph into the description; remove the leading hyphens
Shopify or WooCommercePaste everything into the description and convert hyphen lines into a list with the editor
EtsyPlain text only, so the hyphen bullets can stay exactly as they are
eBayPaste into the item description; the hook works as the first line

Limits and responsibility

  • The model cannot see product photos or your existing listing; everything it knows is in the box.
  • No HTML or rich formatting is produced, and no size or variant table.
  • Claims such as 'FDA-approved' or 'dishwasher-safe' appear only if you type them, and their accuracy is yours to stand behind.
  • One description per click. For A/B variants, run it again or change the tone.
  • Your product details are sent to an open-weight model on Groq's API and are not kept by this site. Each description uses one of the 12 AI requests allowed per minute.

Frequently asked questions

What details should I enter?

Add the product name plus a few key facts — materials, size, main features and who it's for. The more specific you are, the better and more accurate the description.

Will it invent features?

No. It's instructed to write only from the details you provide and not to fabricate specifications, so your listing stays accurate.

Where can I use the descriptions?

Anywhere you sell — Shopify, Etsy, Amazon, eBay, WooCommerce or your own website. Copy the result and paste it into your listing.

Is it free?

Yes, it's free with no account. Very frequent requests are briefly rate-limited to keep it fast for everyone.

Can it describe a service or a digital product?

Yes. Describe what the customer receives, for example 'a 12-week online course with weekly live calls', and the same hook-paragraph-bullets layout is produced.

How long is the description?

Typically 120 to 200 words. Ask for 'under 80 words' or 'around 250 words' in the input if your listing has a target.

Can I make sure a keyword appears?

Yes. Include it in the input and say 'use the phrase insulated water bottle in the hook'. The model usually places it where asked.

Does it write in other languages?

Yes. Enter the details in the language of your store and the description comes back in that language with the same structure.

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Product Description Generator guides