Hashtag Generator
How to Use Hashtags (and How Many to Use)
Hashtags help the right people find your posts — but the best approach differs by platform. Here's how many to use and how to pick them, with a generator to suggest relevant ones.
Generate hashtags
How many hashtags per platform
| Platform | Suggested number |
|---|---|
| 5–15 relevant tags | |
| TikTok | 3–6 focused tags |
| X (Twitter) | 1–2 tags |
| 3–5 professional tags | |
| YouTube | 3–5 in the description |
A practical starting point by platform
Mix broad and niche tags
Broad tags (like #coffee) have huge reach but huge competition, so your post disappears fast. Niche tags (like #specialtycoffeebar) reach fewer people but the ones who care most.
A good set blends both: a few broad tags for reach and several specific ones where you can actually stand out. Keep every tag genuinely relevant to the post.
Frequently asked questions
How many hashtags should I use on Instagram?
Around 5–15 relevant hashtags works well for most accounts. Relevance matters far more than hitting the maximum allowed.
Do hashtags still work?
Yes, especially on Instagram and TikTok, where they help the platform categorize and surface your content. Use tags that genuinely match the post.
How do I find good hashtags?
Describe your post in the generator above and pick your platform. It suggests relevant, popular tags you can copy and trim to fit.